Snap, Crackle, Pop®

Snap, Crackle & Pop®

Everyone's favorite breakfast buddies through the years Since 1941, the smiling and ever-changing faces of Snap, Crackle and Pop have sat atop millions of breakfast tables across the country. But how did they get there? And what did they look like along the way?


“You’ve got something there!” 1927 — W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.

Original Box

Ta-DA! 1928Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.

First print ad

1929 — The words Snap! Crackle! Pop!® first appear in a print ad.


1930s box

1932 — The words Snap! Crackle! Pop!® first appear on a box of Rice Krispies® Cereal.

First picture of Snap! Crackle! Pop!®

1933 — Inspired by a Rice Krispies® radio commercial, artist Vernon Grant creates the characters Snap, Crackle and Pop™. They first appear in ads and posters.

Box with Snap! on the side

1933 — In a Snap, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon — the earliest version of Snap — appears on the side of the cereal box.


First box with all three

TOGETHER AT LAST 1941Crackle and Pop join Snap on the Rice Krispies® cereal box for the very first time.

Poster with Snap! Crackle! Pop! V.2

1949 — The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.


Rice Krispies with raspberries

"arroz TOSTADITO" 1951 — The boys help bring Rice Krispies® Toasted Rice Cereal — or “arroz tostadito” — to Spanish-speaking countries.

Another ‘50s box

LIGHTS, CAMERA, ACTION! 1955Snap, Crackle and Pop make their TV debut. This is one of their very first commercials.


Marshmallow Treats ad with rosy cheeks

1962 — The boys during their SUPER-ROSY-CHEEK-PHASE.


Said changes

1979Snap, Crackle and Pop have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.


First T-shirt

First T-shirt 1983 — Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap, Crackle, Pop® and Toucan Sam.

Clothing Changes

1984 — The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.


Poster with new shoe-pants

1991Snap, Crackle and Pop make a fashion statement – that pants are the new shoes.


Modern SCP

2008 — The boys help Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.


2013 Box

2013Snap, Crackle and Pop turn 80 years old.