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Snap, Crackle & Pop®
Everyone's favorite breakfast buddies through the years Since 1941, the smiling and ever-changing faces of Snap™, Crackle™ and Pop™ have sat atop millions of breakfast tables across the country. But how did they get there? And what did they look like along the way?
’20s
“You’ve got something there!” 1927 — W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.
Ta-DA! 1928 — Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.
1929 — The words Snap! Crackle! Pop!® first appear in a print ad.
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Snap, Crackle & Pop®
Everyone's favorite breakfast buddies through the years Since 1941, the smiling and ever-changing faces of Snap™, Crackle™ and Pop™ have sat atop millions of breakfast tables across the country. But how did they get there? And what did they look like along the way?
’30s
1932 — The words Snap! Crackle! Pop!® first appear on a box of Rice Krispies® Cereal.
1933 — Inspired by a Rice Krispies® radio commercial, artist Vernon Grant creates the characters Snap™, Crackle™ and Pop™. They first appear in ads and posters.
1933 — In a Snap™, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon — the earliest version of Snap™ — appears on the side of the cereal box.
’40s
TOGETHER AT LAST 1941 — Crackle™ and Pop™ join Snap™ on the Rice Krispies® cereal box for the very first time.
1949 — The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.
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Snap, Crackle & Pop®
Everyone's favorite breakfast buddies through the years Since 1941, the smiling and ever-changing faces of Snap™, Crackle™ and Pop™ have sat atop millions of breakfast tables across the country. But how did they get there? And what did they look like along the way?
’50s
"arroz TOSTADITO" 1951 — The boys help bring Rice Krispies® Toasted Rice Cereal — or “arroz tostadito” — to Spanish-speaking countries.
LIGHTS, CAMERA, ACTION! 1955 — Snap™, Crackle™ and Pop™ make their TV debut. This is one of their very first commercials.
’60s
1962 — The boys during their SUPER-ROSY-CHEEK-PHASE.
’70s
1979 — Snap™, Crackle™ and Pop™ have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.
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Snap, Crackle & Pop®
Everyone's favorite breakfast buddies through the years Since 1941, the smiling and ever-changing faces of Snap™, Crackle™ and Pop™ have sat atop millions of breakfast tables across the country. But how did they get there? And what did they look like along the way?
’80s
First T-shirt 1983 — Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap, Crackle, Pop® and Toucan Sam™.
1984 — The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.
’90s
1991 — Snap™, Crackle™ and Pop™ make a fashion statement – that pants are the new shoes.
’00s
2008 — The boys help Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.
’10s
2013 — Snap™, Crackle™ and Pop™ turn 80 years old.
’20s
“You’ve got something there!” 1927 — W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.
Ta-DA! 1928 — Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.
1929 — The words Snap! Crackle! Pop!® first appear in a print ad.
’30s
1932 — The words Snap! Crackle! Pop!® first appear on a box of Rice Krispies® Cereal.
1933 — Inspired by a Rice Krispies® radio commercial, artist Vernon Grant creates the characters Snap™, Crackle™ and Pop™. They first appear in ads and posters.
1933 — In a Snap™, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon — the earliest version of Snap™ — appears on the side of the cereal box.
’40s
TOGETHER AT LAST 1941 — Crackle™ and Pop™ join Snap™ on the Rice Krispies® cereal box for the very first time.
1949 — The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.
’50s
"arroz TOSTADITO" 1951 — The boys help bring Rice Krispies® Toasted Rice Cereal — or “arroz tostadito” — to Spanish-speaking countries.
LIGHTS, CAMERA, ACTION! 1955 — Snap™, Crackle™ and Pop™ make their TV debut. This is one of their very first commercials.
’60s
1962 — The boys during their SUPER-ROSY-CHEEK-PHASE.
’70s
1979 — Snap™, Crackle™ and Pop™ have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.
’80s
First T-shirt 1983 — Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap, Crackle, Pop® and Toucan Sam™.
1984 — The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.
’90s
1991 — Snap™, Crackle™ and Pop™ make a fashion statement – that pants are the new shoes.
’00s
2008 — The boys help Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.
’10s
2013 — Snap™, Crackle™ and Pop™ turn 80 years old.