Making change a grain at a time
More than half of the world's population relies on rice as a primary source of nourishment1, and it’s the foundation of the Rice Krispies Treats® that we love. But, did you know that rice production is responsible for up to 12% of total global methane emissions2?
In an effort to drive meaningful change, Kellogg Company is tackling this issue up front through Kellogg’s Ingrained™, a $2 million, five-year collaboration with Walmart. Kellogg’s will work with partners in the Lower Mississippi River Basin to reward rice farmers for the tons of greenhouse gas emissions they reduce. This partnership will include training opportunities in irrigation management, nutrient management and soil health to support farmers as they transition to newer, more environmentally friendly practices.
Through this endeavor, Kellogg Company also has the opportunity to support woman-owned businesses in Northeast Louisiana, such as Kennedy Rice Mill. The sisters running this farm are in the process of taking their family farm’s storied legacy into the next generation by using a playbook of climate-positive practices adapted to their farm. We are proud to support farmers who are driving positive change on our planet, both socially and environmentally.
As Meryl Kennedy, owner and president of the Kennedy Rice Mill, said, “Most people today are aware that we have some type of global warming, but I think they’re overwhelmed and don’t know how to fix it. But Kellogg simply picked a narrow focus – methane in rice farming – as the best way to make an impactful difference. That’s smart.”