Everyone’s favorite breakfast buddies through the years
“You’ve got something there!”
W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.
Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.
The words Snap! Crackle! Pop!® first appear in a print ad.
The words Snap! Crackle! Pop!® first appear on a box of Kellogg’s Rice Krispies® Cereal.
In a Snap™, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon — the earliest version of Snap™ — appears on the side of the cereal box.
Inspired by a Rice Krispies® radio commercial, artist Vernon Grant creates the characters Snap™, Crackle™ and Pop™. They first appear in ads and posters.
TOGETHER AT LAST
Crackle™ and Pop™ join Snap™ on the Rice Krispies® cereal box for the very first time.
The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.
The boys help bring Rice Krispies® Toasted Rice Cereal — or “arroz tostadito” — to Spanish-speaking countries.
LIGHTS, CAMERA, ACTION!
Snap™, Crackle™ and Pop™ make their TV debut. This is one of their very first commercials.
The boys during their SUPER-ROSY-CHEEK-PHASE.
Snap™, Crackle™ and Pop™ have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.
Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap™, Crackle™, Pop™ and Toucan Sam™.
The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.
Snap™, Crackle™ and Pop™ make a fashion statement – that pants are the new shoes.
The boys help Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.
Start the day with delicious strawberry flavor!
Delicious Rice Krispies Treats bites covered in yummy goodness.