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Snap Crackle and Pop Rice Krispies characters

Our History

Rice Krispies® through the years

2021 release of their 2020 music single, Snap, Crackle and Pop launched this lyric video


Following the release of their 2020 music single, Snap, Crackle and Pop launched this lyric video.

A box of Homestyle Treats


Launched Homestyle treats

50% bigger than our Original 22g bar and packed with melty marshmallows for extra fun and irresistible taste.

Snap, Crackle and Pop playing instruments


The year Snap, Crackle and Pop became rock stars with their first music single.

Rice Krispies Treats Poppers Package


Delicious Kellogg's Rice Krispies® Treats bites covered in yummy goodness.

Strawberry Krispies cereal box


Start the day with delicious strawberry flavor!

Rice Krispies Treats with writeable packaging value pack box


Introduced Iconic Writeable Wrapper®

Our Writeable Wrapper® helps you be there for your kids wherever, and whenever, they need a little reminder of your love.

Snap, Crackle and Pop selebrate their 80th anniversary


The boys help Kellogg's Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.

Snap, Crackle and Pop new design with no shoes


Snap, Crackle and Pop make a fashion statement – that pants are the new shoes.

Snap, Crackle and Pop change their design for more colorful clothing


The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.

Snap, Crackle and Pop first appear on a licensed T-Shirt


First T-shirt

Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap™, Crackle™, Pop™ and Toucan Sam.

Snap, Crackle and Pop change their deisgn with round eyes that are close together


Snap™, Crackle™ and Pop™ have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.

Snap, Crackle and Pop with rosy cheek design


The boys during their SUPER-ROSY-CHEEK-PHASE.

1955 black and white TV spot thumbnail



Snap™, Crackle™ and Pop™ make their TV debut. This is one of their very first commercials.

Rice Krispies Spanish cereal packaging



The boys help bring Kellogg's Rice Krispies® Toasted Rice Cereal — or “arroz tostadito” — to Spanish-speaking countries.

Snap, Crackle and Pop skiing


The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.

Snap, Crackle and Pop on the Rice Krispies first cereal box graphics



Crackle™ and Pop™ join Snap™ on the Kellogg's Rice Krispies® cereal box for the very first time.

Snap, Crackle and Pop appear on their first poster


Inspired by a Kellogg's Rice Krispies® radio commercial, artist Vernon Grant creates the characters Snap™, Crackle™ and Pop™. They first appear in ads and posters.

Rice Krispies cereal box with Snap for the first time


In a Snap™, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon — the earliest version of Snap™ — appears on the side of the cereal box.

Rice Krispies cereal box with the words Snap, Crackle and Pop


The words Snap! Crackle! Pop!® first appear on a box of Kellogg’s Rice Krispies® Cereal.

Rice Krispies ad with the words Snap, Crackle and Pop


The words Snap! Crackle! Pop!® first appear in a print ad.

the first Rice Krispies cereal box



Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.


“You’ve got something there!”

W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.