Our History
Rice Krispies® through the years

2021
Following the release of their 2020 music single, Snap™, Crackle™ and Pop™ launched this lyric video.

2021
Launched Homestyle treats
50% bigger than our Original 22g bar and packed with melty marshmallows for extra fun and irresistible taste.

2020
The year Snap™, Crackle™ and Pop™ became rock stars with their first music single.

2019
Delicious Kellogg's Rice Krispies® Treats bites covered in yummy goodness.

2014
Start the day with delicious strawberry flavor!

2010
Introduced Iconic Writeable Wrapper®
Our Writeable Wrapper® helps you be there for your kids wherever, and whenever, they need a little reminder of your love.

2008
The boys help Kellogg's Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.

1991
Snap™, Crackle™ and Pop™ make a fashion statement – that pants are the new shoes.

1984
The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.

1983
First T-shirt
Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap™, Crackle™, Pop™ and Toucan Sam™.

1979
Snap™, Crackle™ and Pop™ have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.

1962
The boys during their SUPER-ROSY-CHEEK-PHASE.

1955
LIGHTS, CAMERA, ACTION!
Snap™, Crackle™ and Pop™ make their TV debut. This is one of their very first commercials.

1951
“arroz TOSTADITO”
The boys help bring Kellogg's Rice Krispies® Toasted Rice Cereal — or “arroz tostadito” — to Spanish-speaking countries.

1949
The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.

1941
TOGETHER AT LAST
Crackle™ and Pop™ join Snap™ on the Kellogg's Rice Krispies® cereal box for the very first time.

1933
Inspired by a Kellogg's Rice Krispies® radio commercial, artist Vernon Grant creates the characters Snap™, Crackle™ and Pop™. They first appear in ads and posters.

1933
In a Snap™, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon — the earliest version of Snap™ — appears on the side of the cereal box.

1932
The words Snap! Crackle! Pop!® first appear on a box of Kellogg’s Rice Krispies® Cereal.

1929
The words Snap! Crackle! Pop!® first appear in a print ad.

1928
Ta-DA!
Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.
1927
“You’ve got something there!”
W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.