Rice Krispies® through the years
Launched Homestyle treats
50% bigger than our Original 22g bar and packed with melty marshmallows for extra fun and irresistible taste.
The year Snap™, Crackle™ and Pop™ became rock stars with their first music single.
Delicious Kellogg's Rice Krispies® Treats bites covered in yummy goodness.
Start the day with delicious strawberry flavor!
Introduced Iconic Writeable Wrapper®
Our Writeable Wrapper® helps you be there for your kids wherever, and whenever, they need a little reminder of your love.
The boys help Kellogg's Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.
Snap™, Crackle™ and Pop™ make a fashion statement – that pants are the new shoes.
The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.
Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap™, Crackle™, Pop™ and Toucan Sam™.
Snap™, Crackle™ and Pop™ have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.
The boys during their SUPER-ROSY-CHEEK-PHASE.
LIGHTS, CAMERA, ACTION!
Snap™, Crackle™ and Pop™ make their TV debut. This is one of their very first commercials.
The boys help bring Kellogg's Rice Krispies® Toasted Rice Cereal — or “arroz tostadito” — to Spanish-speaking countries.
The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.
TOGETHER AT LAST
Crackle™ and Pop™ join Snap™ on the Kellogg's Rice Krispies® cereal box for the very first time.
Inspired by a Kellogg's Rice Krispies® radio commercial, artist Vernon Grant creates the characters Snap™, Crackle™ and Pop™. They first appear in ads and posters.
In a Snap™, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon — the earliest version of Snap™ — appears on the side of the cereal box.
The words Snap! Crackle! Pop!® first appear on a box of Kellogg’s Rice Krispies® Cereal.
The words Snap! Crackle! Pop!® first appear in a print ad.
Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.
“You’ve got something there!”
W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.