Scroll through the timeline to get to know their story.
1927 - W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.
1928 - Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.
1932 - The words Snap! Crackle! Pop!™ first appear on a box of Rice Krispies® Cereal.
1933 - Inspired by a Rice Krispies radio commercial, artist Vernon Grant creates the characters Snap™, Crackle™ and Pop™. They first appear in ads and posters.
1941 - Crackle™ and Pop™ join Snap™ on the Rice Krispies® cereal box for the very first time.
1949 - The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.
1951 - The boys help bring Rice Krispies® Toasted Rice Cereal – or “arroz tostadito” – to Spanish-speaking countries.
Lights, camera, action!
1955 - Snap™, Crackle™ and Pop™ make their TV debut. This is one of their very first commercials.*
during their super-rosy-cheek phase.
1979 - Snap™, Crackle™ and Pop™ have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.
1983 - Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap™, Crackle™, Pop™ and Toucan Sam™.
1991 - Snap™, Crackle™ and Pop™ make a fashion statement – that pants are the new shoes.
2011 - Kellogg’s® first-ever spokes-characters appear on the box of Kellogg’s® first-ever gluten-free cereal.
Still lookin’ good!
2013 - Snap™, Crackle™ and Pop™ turn 80 years old.
*Hang onto your $.15, folks - the vintage Stuffy Dolls seen in this commercial aren't available via mail order anymore.
**Just like the guys' style on this vintage box, the $.10 coupon has expired.
What does Snap! Crackle! Pop!™ sound like in Sweden?
Snap™ is the oldest and wisest of the three brothers – the problem solver of the bunch. He’s super-curious and loves to learn new things.
- Orange hair
- Red scarf
- Baker’s hat
What does Snap! Crackle! Pop!™ sound like in Quebec?
What does Snap! Crackle! Pop!™ sound like in Mexico?
Crackle™ is the middle brother, and quite the shy guy. He’s a little bit clumsy, but Snap™ and Pop™ are always there to pull him out of a jam.
- Yellow hair
- White scarf
- Stocking cap
What does Snap! Crackle! Pop!™ sound like in Germany?
What does Snap! Crackle! Pop!™ sound like in Italy?
The youngest of the three, he loves a good laugh and is a total prankster. Wherever there’s adventure (or Rice Krispies®), Pop™ will sniff it out.
- Brown hair
- Red uniform
- Bandleader’s hat
What does Snap! Crackle! Pop!™ sound like in South Africa?