Snap, CracklePop®

Everyone’s favorite breakfast buddies through the years

Since 1941, the smiling and ever-changing faces of Snap™, Crackle™ and Pop™ have sat atop millions of breakfast tables across the country. But how did they get there? And what did they look like along the way?

Scroll through the timeline to get to know their story.

You’ve got
something there!

1927 - W.K. Kellogg pours milk over a brand-new, toasted rice cereal from the Kellogg test kitchen, and gives it a try. “You’ve got something there!” he exclaims.


1928 - Kellogg’s Rice Krispies® Cereal first appears on store shelves. Everyone loved the noise the cereal made in milk.

1929 - The words Snap! Crackle! Pop! first appear in a print ad.

1932 - The words Snap! Crackle! Pop! first appear on a box of Rice Krispies® Cereal.

1933 - Inspired by a Rice Krispies radio commercial, artist Vernon Grant creates the characters Snap, Crackle and Pop. They first appear in ads and posters.

1933 - In a Snap!, a star was born. A tiny gnome wearing a baker’s hat and carrying a spoon – the earliest version of Snap – appears on the side of the cereal box.

at last

1941 - Crackle and Pop join Snap on the Rice Krispies® cereal box for the very first time.

1949 - The boys get their first major makeover, making their features younger, their colors brighter and their hats smaller.



1951 - The boys help bring Rice Krispies® Toasted Rice Cereal – or “arroz tostadito” – to Spanish-speaking countries.

Lights, camera, action!

1955 - Snap, Crackle and Pop make their TV debut. This is one of their very first commercials.*


The boys
during their super-rosy-cheek phase.



1979 - Snap, Crackle and Pop have yet another makeover. This time, it’s their eyes that change the most, becoming rounder and closer together.

1983 - Kellogg begins licensing its characters, making the guys available for all kinds of merchandise. The first licensed item was a T-shirt featuring Snap, Crackle, Pop and Toucan Sam.

1984 - The guys lose their black pants and big belt buckles for more colorful clothing and kerchiefs.

1991 - Snap, Crackle and Pop make a fashion statement – that pants are the new shoes.

SCP v2.0

2008 - The boys help Rice Krispies® Cereal celebrate its 80th anniversary with a new look for the digital age.

2013 - Snap, Crackle and Pop turn 80 years old.

Still lookin’ good!

*Hang onto your $.15, folks - the vintage Stuffy Dolls seen in this commercial aren't available via mail order anymore.

**Just like the guys' style on this vintage box, the $.10 coupon has expired.


What does Snap! Crackle! Pop! sound like in Sweden?


Snap is the oldest and wisest of the three brothers – the problem solver of the bunch. He’s super-curious and loves to learn new things.

  • Orange hair
  • Red scarf
  • Baker’s hat

What does Snap! Crackle! Pop! sound like in Quebec?


What does Snap! Crackle! Pop! sound like in Mexico?


Crackle is the middle brother, and quite the shy guy. He’s a little bit clumsy, but Snap™ and Pop™ are always there to pull him out of a jam.

  • Yellow hair
  • White scarf
  • Stocking cap

What does Snap! Crackle! Pop! sound like in Germany?


What does Snap! Crackle! Pop! sound like in Italy?


The youngest of the three, he loves a good laugh and is a total prankster. Wherever there’s adventure (or Rice Krispies®), Pop will sniff it out.

  • Brown hair
  • Red uniform
  • Bandleader’s hat

What does Snap! Crackle! Pop! sound like in South Africa?